WATI alternative

A WATI alternative,
minus the moving bill.

Run WhatsApp marketing from your Shopify store — shared inbox, contacts, campaigns and cart recovery on the official WhatsApp Business API. Start free, then $19.99/mo for Pro. FavCRM adds no markup on Meta message fees.

US$19.99 /month · free plan · 7-day Pro trial

  • Official WhatsApp API
  • $19.99 Pro · free plan
  • No Meta-fee markup
  • Shopify-native
Sara Chan
online · WhatsApp Business
Hi! Do you still have the size M?
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Customer record
Sara Chan · 3 orders
Negotiating

Your Shopify store — with WhatsApp attached.

First, the honest part

Is WATI actually wrong for you?

WATI is a capable, established WhatsApp platform. If you’re a larger support team already happy with it, switching may not be worth it. Here’s the honest split.

Stay with WATI if
  • You’re a large support team with many agents and routing already dialed in.
  • You rely on WATI integrations or workflows you’d have to rebuild.
  • Budget isn’t the constraint and the current setup works.
  • You don’t sell on Shopify and don’t need Shopify-native sync.
Switch to Shopify WhatsApp App if
  • You want a Shopify app that starts free, with Pro at $19.99/mo and no markup on Meta message fees.
  • You want a free plan that’s a real CRM (inbox + contacts + pipeline), not a trial.
  • You run a Shopify store and want WhatsApp tied to customers, orders and cart recovery.
  • You’re a 1–3 person team and a heavier tool is more than you need.
Why they leave

What solo pros tell us

The reasons shop owners tell us they look for a WATI alternative.

01

The bill keeps moving

A monthly fee, plus Meta’s message charges routed through the platform, makes the total hard to predict.

FavCRM Pro is $19.99/mo inside Shopify. We add no markup on Meta’s message fees.

02

The “free” plan was a trial

A time-limited trial or a chat widget isn’t a CRM you can run a business on.

FavCRM’s free tier is the real thing — inbox, contacts and pipeline, no card, no clock.

03

Broadcast tool, not a CRM

If every chat has no customer record behind it, you’re working blind.

FavCRM keeps a contact, history and pipeline stage behind every conversation.

04

Heavy for a small team

Enterprise routing and seats are overkill for a 1–3 person shop.

FavCRM is built to be live in minutes — connect your number, import contacts, send.

Head to head

Shopify WhatsApp App vs WATI

Same official WhatsApp Business API underneath. The difference is Shopify-native setup, price transparency, and a free plan that’s a real CRM.

FavCRM WhatsApp Marketing for Shopify

A Shopify WhatsApp app. $19.99 Pro.

  • Shared inbox + contacts + sales pipeline
  • Broadcast + automation on the $19.99 Pro plan
  • Free plan is a real CRM, not a trial
  • No markup on Meta message fees
  • Official WhatsApp Business API
  • Shopify-native: customers, orders, cart recovery
Install on Shopify
WATI

Capable, but often sized for bigger teams.

WATI runs on the same official WhatsApp Business API and is a solid choice for larger support teams with complex routing.

Its entry plan is higher than FavCRM Pro, and message fees may be billed through the platform on top of the subscription. Verify current pricing at wati.io.

For a 1–3 person Shopify store that mainly needs a shared inbox, a contact list and broadcasts, that’s more tool, and more bill, than the job needs.

WATI characteristics described from its public pricing and product documentation as of June 2026; pricing and terms change — confirm current details at wati.io. “WATI” is a trademark of its respective owner; this is an independent comparison and is not affiliated with or endorsed by WATI.

What you get

What you get with FavCRM WhatsApp CRM

Shared inbox

Every WhatsApp chat in one place, with a customer record and pipeline stage behind it.

Broadcast + automation

Send campaigns, recover carts and automate replies on the $19.99 Pro plan.

No message markup

Connect WhatsApp through the official API and see message costs clearly before you send.

Shopify-native

Sync customers and orders, and send order updates over WhatsApp.

Where it stops

What Shopify WhatsApp App is not.

  • Not a QR-scraper
  • Not marketing-only
  • Not a per-seat enterprise suite
  • Not a fee markup

FavCRM WhatsApp CRM is the official-API inbox + CRM for small Shopify stores — not an enterprise contact-center, and not a tool that profits from Meta’s message fees. It’s the simple, honest way to run WhatsApp as a CRM.

FavCRM WhatsApp Marketing for Shopify

Free to start. Pro at $19.99/mo.

US$19.99 /month

Free tier · no credit card

  • Shopify App Store install
  • Shared WhatsApp inbox
  • Contacts + sales pipeline
  • Broadcast campaigns
  • Automation & cart recovery
  • No markup on Meta message fees
Install on Shopify

Cancel anytime · no contract · no setup fee.

Try the free CRM before you pay a cent.

Install from the Shopify App Store, run your inbox, organize your contacts, and move to Pro when you want broadcast and automation.

FavCRM WhatsApp Marketing is the Shopify app for WhatsApp inbox, campaigns, abandoned-cart recovery and loyalty.

See the Shopify app → Or compare with Zoko →